Malva

Malva is the latest jewelry collection by GUNIA, inspired by the fragile beauty of the mallow flower. 

The campaign presents surreal compositions: a dreamlike garden where petals and blossoms take on unexpected shapes: floating mid-air and growing from garments and hair. Within Synchrodogs’ aesthetic, the human becomes one with nature, tender and naïve, but meantime resilient.

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Rooted in Ukrainian tradition, the mallow carries meanings of devotion to the land and protection. Found in village gardens and naive paintings, those tender blossoms reflect both softness and resistance.

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The collection campaign was shot by Synchrodogs — here reality dissolves into a dream, and a person becomes one with nature. In the photos, jewelry does not just complement the image, but becomes its continuation: levitating in the air, sprouting from fabrics, interwoven into strands of hair. This is a gentle, almost fairy-tale image of beauty — both vulnerable and strong.

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