NAÏVE Easter

NAÏVE is a collection of ceramics, clothing, and accessories, translating the artistic heritage of Ukrainian embroidered rushnyky into modern visual language.

The inspiration for this collection stems entirely from embroidered ornamentation, highlighting the tradition and reaffirming its relevance in contemporary aesthetics. Key references come from the rushnyky in the brand’s private collection, which aims to ensure the preservation and popularization of these embroidered items. Created between the 1950s and 1960s, they are adorned with transregional elements: flowers, birds, angels, nature scenes, and rural motifs. In these rushnyky, the symbolic function gives way to decoration, allowing the beauty of life, viewed through a naive lens, to take center stage. This same light and playful character imbues the NAÏVE ceramic collection.

Swans in a pond, a pair of lovebirds, bows, cornflowers, blooming hearts, and a winged gardener, as if ushering in the start of a new season—the dreamy compositions, despite their spring-like spirit, remain timeless throughout the year.

NAÏVE celebrates the depth of Ukrainian authentic aesthetics, bringing it to life across multiple forms. This collection aims to encourage the habit of drawing inspiration from the beauty of nature and everyday life—with gratitude to those who make it possible and with respect for past generations who saw and created beauty at all times.