The inspiration for this collection stems entirely from embroidered ornamentation, highlighting the tradition and reaffirming its relevance in contemporary aesthetics. Key references come from the rushnyky in the brand’s private collection, which aims to ensure the preservation and popularization of these embroidered items. Created between the 1950s and 1960s, they are adorned with transregional elements: flowers, birds, angels, nature scenes, and rural motifs. In these rushnyky, the symbolic function gives way to decoration, allowing the beauty of life, viewed through a naive lens, to take center stage. This same light and playful character imbues the NAÏVE ceramic collection.